Ideas Research &Teaching

1) PROJECT SDK BMs
2) Main concepts of the course


1) PROJECT SDK BMs

SDKs created by software firms.
app developers install them on their apps.

two types: disclose entire source code vs restrict access as much as possible.
services they provice are various: analytics, advertising, features..
prices and revenue models are different

with our data from apptopia we can study sdk's performance on the app market by type of business model!

ref: Mobile application market: A developer's perspective


2) Main concepts of the course
RBV: only supply side can create value
Competitve advantage: ways how innovation generates competitve advanges / suply side only
Demand based view: demand side can create value too + firms develop strategies depending on demand
BM: Value is created by all the stakeholders on the value chain. (supply and demand) / CANVAS / Business model innovation / unit of analysis, instead that: the firm
RM: mechanism to capture value
Platform: ecosystems, and two sided markets